Maria Eisenmann is Professor of EFL Teaching at the Julius-Maximilians-University of Würzburg and the co-founder of Irish Studies Würzburg (ISWÜ). She studied the subjects English, German and Pedagogy at the University of Newcastle upon Tyne/England and at the University of Würzburg, where she completed her M.A. degree and state examination. After finishing her PhD and working as a teacher in school, she taught at the University of Education in Freiburg, held a deputy professorship for EFL Teaching at the University of Erlangen-Nuremberg and held the chair for EFL Teaching at the University of Duisburg-Essen. Her primary research interests lie in the field of teaching literature, media literacy and inter-/transcultural learning with a focus on Irish Studies. She has edited and co-edited numerous books and published widely in the field of foreign language education, literary literacy and teaching literature in the EFL classroom. She is the writer of Ireland – Changes and Challenges, published in 2009, as well as Teaching English: Differentiation and Individualisation, published in 2019. She edited Teaching the Bard Today – Shakespeare-Didaktik in Forschung und Lehre, published in 2019, and co-edited Queer Beats – Gender and Literature in the EFL Classroom as well as Teaching Multimodality and Multiliteracy. Theme Issue of Anglistik 1, both published in 2018.